B’luru to host country’s 1st Ideathon addressing brand challenges


Bengaluru: The Mobile Marketing Association (MMA) in India is set to introduce its first ever Ideathon, a 30-hour nonstop hackathon to address and solve brand challenges.

The event, which will take place on 25 and 26 August at K-start Respace, is targeted at tech-driven entrepreneurs and students.

The first of its kind event will also be introduced at the upcoming MMA Forum in September.

A release stated that the event that is to be held in partnership with IncubateIND, will see advertisers from big brands across industries present their problem statements. Participants are then expected to come up with a solution and present their proposals after a 30-hour nonstop hackathon.

‘The rapid growth of mobile adoption in India alongside the competitive landscape it operates in prompts companies to rethink their strategies when it comes to growing their businesses,’ said country head at MMA India, Moneka Khurana.

‘The Ideathon will bring fresh insights from some of the best and most creative young minds in Bangalore, challenging brands to think outside the box and look at the multitude of possibilities mobile presents,’ she added.

Brands that will be participating in the Ideathon include Unilever, Vodafone, Tata Chemicals Limited, and Godrej Consumer Products Ltd. Despite coming from different industries, they all face challenges when it comes to engagement on different levels, especially in a mobile environment.

‘Vodafone seeks to partner India and the world in building a future which is exciting. In an era of technology, via this MMA Ideathon, we are keen to see some innovative and creative solutions coming from these young minds who are working on the designated briefs,’ said¬† Vodafone India, EVP-Marketing, Siddharth Banerjee.