Chennai: Mutual Funds Transfer Agency, Computer Age Management Services (CAMS) has announced the launch of ‘CAMServ’, a self-serve chatbot for mutual fund investors.
Touted to be the first of its kind initiative in the industry, it will provide digital real time customer experience (CX) for investors who have investments in CAMS serviced mutual funds. ‘CAMServ’ will cover both financial transactions and non-financial transactions (NFTs) related to mutual funds.
A release said, the chatbot aims at helping users get real time view of various investments, update contact details, make scheme related changes, update bank account, order a wide range of statement of accounts, initiate nominee details up-dation and perform financial transactions.
Investors can also get real-time access to information on Mutual Fund purchases, SIP details, Dividend, FATCA or KYC related queries.
President and chief executive officer – CAMS, Anuj Kumar, said, “The solution has been designed after extensive study on service demand patterns and service channel preference of investors. CAMServ empowers investors to get their service requirements done using a single window, single session solution unlike the traditional methods of email and physical requests.”