Netflix’s CEO Reed Hastings said the streaming video company had no plans for cheaper prices in the hotly competitive India market.
Netflix had three price tiers in India: Rs 500 rupees for a basic plan, Rs 650 for a standard plan and Rs 800 rupees for premium. Those prices are only modestly lower than what the company charges in the United States.
But in India, Hastings said, “We see the typical mix across these three plans that we see in many other countries like the US, which would indicate that we don’t have a pricing issue. Because if it was, everyone would be on the lower price plan.”