Crocs opens 100th store in India, feels under-penetrated

Chennai: Casual footwear leader Crocs India has announces the opening of its 100th store in India here, today as part of its ambitious expansion strategy in the sub-continent.

The new store is spread across 625 sq ft, is Crocs’ third store in the city and fifth in the State. Opened at VR Mall, Crocs says its 100th store promises to strengthen the reach of the brand in the State capital.

CEO and MD, Crocs India, Deepak Chhabra, said, “We are excited on reaching the century mark in India. India is one of the rare markets where even after opening 100 stores we still feel under-penetrated. Our absolute focus for the next phase of geographical expansion will continue to be on top six metro cities across the country along with State capitals. Exclusive brand stores are a very significant part of our growth strategy. In addition to aggressively growing our EBOs, we will be strengthening our presence in tier-two cities via MBOs and Kiosks. Further, e-commerce will remain an integral part of our distribution strategy. Region-wise South India, due to its demographics and very high brand recall, contributes the highest amongst all regions in the country and will remain an integral part of our India growth strategy.”