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Home » Finolex forays into direct retail sales

Finolex forays into direct retail sales

NT BureauBy NT BureauNovember 26, 2018No Comments
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Chennai: Electrical and communication cables manufacturer, Finolex Cables Limited inaugurated Finolex House – its first exclusive brand retail store in Chennai. The launch marks Finolex’s foray into exclusive retail format.

Executive chairman of Finolex Cables Limited, Deepak Chhabria inaugurated the store and said the company would launch 50 Finolex Houses by 2019, with exclusive stores in key Indian cities.

“Our goal is to provide complete electrical solutions to our customers across India. The stores will offer the whole range of Finolex quality products under one roof. We will house experts who will help consumers with appropriate products for safe and secure homes.”

Currently, Finolex retails out of 3500 Channel Partners and about 40,000 Dealers across the country. A statement from the company said, Finolex House will offer one-stop, end to end electrical solutions for consumers who are constructing or improving homes.

The product range includes electrical wires, industrial flexibles, 3 core flat cables and winding wires, auto and battery cables, low voltage and high voltage power cables, coaxial cables, speaker cables, telephone cables, CCTV cables, solar cables, optic fibre cables, fans and water heaters, switches and accessories, switchgear products and LED lighting products.

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