Chennai: Indian Direct Selling Association (IDSA), the apex industry body, has welcomed the government of Tamilnadu’s move to adopt the centre’s guidelines to regulate direct selling.
In its statement, IDSA said it whole-heartedly welcomes the Tamilnadu ‘Direct Selling Guidelines’ that provides definitional clarity to direct selling.
“We present our gratitude to Department of Food, Civil Supplies and Consumer Affairs for adopting the Central Guidelines in the State of Tamilnadu, thus paving way for regulatory clarity for the Industry in the State,” the apex body said.
“These Guidelines will certainly boost confidence of 4.5 lakh direct sellers and give a strong push to self-employment opportunities in the State,” the statement added.
In 2016, the Department of Consumer Affairs, Government of India had notified the direct selling guidelines, a model framework as guiding principles for the State governments to regulate direct selling and multi-level-marketing.
“The Guidelines will also promote entrepreneurship, especially motivating unskilled and semi-skilled individuals. (It) will also drive the direct selling entities to further invest in the State brining products of international quality within the reach of consumers at very competitive prices,” said chairman, IDSA, Vivek Katoch.