New Delhi: Food regulator FSSAI has launched a mass media campaign to educate people about the bad effects of industrially produced trans fat.
The Food Safety and Standards Authority of India (FSSAI) said trans fat intake leads to more than five lakh deaths from cardiovascular disease every year globally.
Trans fats are made by adding hydrogen to liquid vegetable oils to make them more solid and increase the shelf life of foods. Trans fats are largely present in vanaspati, margarine and bakery shortenings, and can be found in baked and fried foods.
Entitled “Heart Attack Rewind”, the 30-second public service announcement (PSA) will support FSSAI’s campaign against trans fat.
“FSSAI is committed to reducing the industrially produced trans fatty acids to less than two per cent by the year 2022 in a phased manner. This is in line with our objective to get Freedom from “Trans Fat: India@75″,” CEO, FSSAI, Pawan Agarwal said in a statement.