Chennai: Cloud platform GoDaddy Inc, has launched its new integrated marketing campaign focused on educating entrepreneurs in India and has signed cricketer MS Dhoni as mentor and guide.
The campaign that will educate entrepreneurs about the value of creating an online presence for their business, will see Dhoni take the role as “Bijness Bhai” (business mentor).
Together, GoDaddy and Dhoni will work towards encouraging people to turn their ideas into reality online. The campaign will be available in seven Indian languages, including Hindi, Gujrati, Kannada, Malayalam, Marathi, Tamil and Telugu.
The aim is to help people understand the ease and affordability of building a website with the robust ecosystem that GoDaddy offers, to manage and grow their businesses, a release from the platform said. GoDaddy has worked with Lowe Lintas to create two television commercials (TVCs) with Dhoni, for the campaign.
MD and VP, GoDaddy India, Nikhil Arora, said, “We are thrilled to be working with a global phenomenon like Dhoni and share our combined story. He represents a true voice of India with a successful professional journey, as a cricketer and now as an entrepreneur. We hope that his story can inspire and encourage business owners, especially in tier II and tier III cities across the country, to follow their dream and get their ideas online.”
“Every successful inning requires a strong and stable mentoring. My association with GoDaddy on the next inning of my life is an assurance that I have a mentor and guide to help me reach my goals and bring my ideas to life,” said Dhoni.