Gujarat: The Gujarat Cooperative Milk Marketing Federation, which markets the Amul brand of dairy products, has said the decision of the Mehsana District Cooperative Milk Producers Union to part ways with it is ‘illogical’ and that this is just a threat.
The Mehsana District Cooperative Milk Producers Union, popularly known as the Dudhsagar Dairy, had an annual general meeting Sunday which passed a resolution to part ways with the federation by registering it under the Multi-State Cooperative Societies Act.
The Dudhsagar Dairy is one of the 18-member unions of federation, the apex body to market milk and milk products produced by these district unions. Reacting to the development, federation managing director RS Sodhi claimed that the resolution passed by Mehsana milk union is impractical and illogical.
“This is a vague resolution having so many ifs and buts. This is also practically illogical,” he said.
If the Mehsana union parts ways with the parent after becoming a multi-state cooperative, they won’t be able to sell their products under Amul brand, as they will have to float a new brand and compete with all the existing Amul and other dairy brands, Sodhi said.
“At present, the federation sells around 30 lakh litres of milk in the Delhi-NCR market every day where it’s the no. 1 brand among 50 others. This includes around nine lakh litres of the Mehsana union that runs two plants in nearby Haryana. Now, if they go solo, they would be able to sell not more than 20,000 litres per day, which is nowhere near to what the parent federation is lifting from them currently,” he said.
He further said the resolution appears more like a threat rather than a concrete plan to actually severe ties with the parent.