Chennai: Mitsubishi Electric, the premium air-conditioner maker, has inaugurated an exclusive ‘concept showroom’ for residential use air-conditioners in city in association with their channel partner Sakthi Cool Point.
Referred to as MEQ Hiroba, the showroom situated near Porur, offers a whole host of Mitsubishi Electric products, said a release.
Director and head – Business Unit (Air conditioners), Mitsubishi Electric India (MEI), Yozo Ito, said, “These are exclusive showrooms for display and sales of Mitsubishi Electric air-conditioning products to encourage the customers to have a touch and feel of Mitsubishi Electric products. This will help enhance the visibility of Mitsubishi Electric as a premium air-conditioning brand. These exclusive showrooms will display the entire range of products which includes room air-conditioners, packaged air-conditioners, city multi-VRF systems and jet towels.”
Currently, the firm has more than 125 showrooms in the country.