Chennai: Health food drink Boost has announced that it has created Boostcamp.com – an online platform that will see young cricket players trained by four international players including MS Dhoni and Virat Kohli.
The theme for the initiative is “Play A Bigger Game”, stated a release and added that the Indian team players will teach young players on improving skills, handling situations and taking the right nutrition.
Indian cricket player, MS Dhoni, said, “Boost, for decades now, has upheld the legacy of inspiring young kids to win big. With Boostcamp, young players will have a platform to watch, learn and grow. I am delighted to be part of such an initiative that will motivate young players and help them master various aspects of sports. This will go a long way in building the next generation of champions in the country.”
Area marketing lead, Nutrition and Digestive Health, GSKCH (Indian subcontinent), Vikram Bahl, said, “With the launch of Boostcamp, we are going one step further in delivering the promise of helping them win when facing their biggest challenges. The platform along with the country’s most celebrated sports talent has the power to transcend across touch-points to connect with kids and empower them to win big, both in sports and in life.”