Chennai: Home grown fitness brand HRX, co-owned by actor Hrithik Roshan and Myntra, has announced the launch of its ‘sports performance innerwear’ collection. The range is available at a price range of Rs 399 to 849.
The new range includes active briefs and trunks for men and is designed to offer high comfort during intense physical activities, such as running and training, said a release.
The HRX active collection has features such as ‘Rapid Dry’ technology and is anti-microbial, the release said.
Hrithik Roshan, said, “The new range of sports performance innerwear from HRX is designed to take fitness to a new level as it facilitates greater comfort and mobility with advanced materials and design, during rigorous training sessions. It is extremely important to feel at ease during work-outs and the collectionis specifically designed to cater to this need. I am very excited about this launch and look forward to more people taking up and enjoying fitness.”
Head- MyntraJabong, Amar Nagaram, said, “The launch of HRX sports performance innerwear is an important addition to the existing portfolio of products from the brand and showcases our ability to design and develop technologically advancedproducts that cater to more advanced fitness needs. Through this launch, HRX is one of the first sportswear brands’ to launch this range of innerwear in the country.”