One of world’s leading platform for short-form mobile videos, TikTok recently announced the Indian edition of its global in-app travel campaign, #TikTokTravel. The campaign #YehMeraIndia showcases India as a key global travel destination by inviting TikTok users to share their travel moments.
“We are thrilled to roll out our TikTok travel campaign in India which aims to bring to life the beautiful landscape, colourful culture and unforgettable experiences and moments that the country has to offer to travellers. We hope it will encourage more and more people to pack their bags and explore this wonderful country,” said director of Sales and “Partnerships, TikTok (India) Sachin Sharma. ‘Through this campaign, we are looking forward to TikTok becoming the go-to destination for travel moments.” Kerala Tourism (@KeralaTourism) launched their official account on TikTok and will be leveraging the platform to promote the state’s tourism, said a press release.