Chennai: FreshToHome has announced that it is going offline in Chennai with the launch of three stores. The Bangaluru-based company recently raised $11M in their Series A funding led by CE Ventures.
A release said FreshToHome stores are designed to enhance customer experience. The store will be a tasting centre, where customers can try the products that are preservative free, it added.
CEO of FreshToHome, Shan Kadavil, says, ‘Our vision is to offer food that is free of added chemicals to consumers at large and not limit this offering to consumers online. To this effect we have launched our offline stores where consumers can enjoy the touch and feel of the product and enjoy the same joy as our e-commerce consumers. Our range in these stores will also go beyond our USP – chemical free fish and meat, and include everything from preservative free categories such as ozone washed fruits and vegetables, dairy, stone ground Idli-Dosa batter and the like.’