Chennai: HDFC Bank and Government of India’s Common Service Centre (CSC) SPV, have launched a co-branded small business MoneyBack Credit Card for village level entrepreneurs (VLEs), and VLE-sourced customers.
The card was launched by MD, HDFC Bank, Aditya Puri, and CEO, CSC, Dinesh Kumar Tyagi that took place at a workshop for VLEs conducted by the CSC SPV to celebrate CSC Diwasat Siri Fort Auditorium, New Delhi, said a release.
Head – Government & Institutional Business and e-Commerce, HDFC Bank, Smita Bhagat was also present. Speaking at the event, she said, “We are extremely happy to be part of this occasion and help empower women VLEs. We have launched the small business MoneyBack Credit Card as a part of this commitment. It is our endeavor to help and provide services across all geographies with focus on making rural India become prosperous. This is part of the larger objective of offering the same range of customized products and services in rural India as in urban India.”
In July 2018, HDFC Bank and CSC signed an MoU whereby (VLEs) that are enrolled with CSCs offer banking products and services in remote locations. The arrangement envisages making banking services available to lakhs of people in rural India who do not have access to formal banking.