Mumbai: Licious announced its foray into packaged food category with the launch of ‘meat-based-spreads’. The product was unveiled by Bollywood celebrity, Shilpa Shetty Kundra at Four Seasons Hotel, Mumbai.
According to a press release, the spreads category in India, valued at $800-million, is growing at a steady rate of 16 per cent. Given that 72 per cent of Indians consumes meat, for Licious, the gap in the spreads category presents a huge opportunity, the company said in a statement.
It is all set to revolutionise this category, starting with six uniquely flavoured meat spreads- butter chicken, continental chicken, honey-mustard chicken, shawarma chicken, sweet tamarind chicken and herby-tomato chicken. Speaking at the launch, founders Licious, Abhay Hanjura and Vivek Gupta said, “From selling a range of fresh and raw meat products online, we have evolved not only in terms of core offerings in the raw and fresh meat category but also entered the ready-to-cook (RTC) and ready-to-eat (RTE) categories with pre-marinated meats and bottled spreads.”