Jharkand: Kachudag, a tiny village located at the outskirts of the forest of Ramgarh district in Jharkhand recently became the 100th village to be transformed under Holistic Rural Development Programme, the flagship initiative of HDFC Bank.
Through #Parivartan, which is the umbrella brand for all its social initiatives, the bank aims to create sustainable, social change. A press release said, through HRDP, the 63 families of this remote hamlet who rely on agriculture for their livelihood, now earn an additional income.
Under this programme, a thorough assessment of the village is carried out to understand its developmental needs. To address these needs in a sustainable and effective manner, the Bank creates long-term solutions in partnership with an NGO and the local community. The beneficiaries of HRDP include small farmers, youth, landless labourers, children and women.
“It is immensely satisfying to hear stories of Parivartan,” said group head – CSR, HDFC Bank, Ashima Bhat. “At HDFC Bank, we believe that for India to achieve inclusive growth, holistic development of our villages is important.”