Chennai: TikTok, the world’s leading short video platform, concluded its NGO training program with the final workshop in Chennai in collaboration with leading social enterprises, Josh Talks and MASH Project Foundation. With an aim to build awareness on social issues and mobilise the TikTok community of creators, the program led to the successful on-boarding of national and international NGOs across India through workshops in three cities – Delhi, Jaipur and Chennai. Post the trainings, a number of NGOs such as Save The Children India, SEWA International and SOS Childrens Villages are leveraging TikTok as a platform to spread awareness about the various issues and causes they stand for.
The third workshop concluded in Chennai recently was attended by 85 NGOs from sectors such as digital literacy, women empowerment, rural development including health and drinking water and skill development among others. “The NGO Training Program was conceptualised with a mission to generate awareness about critical social issues and mobilise the TikTok community to be a contributor of larger social good. We are overwhelmed to see the response from NGOs across India who have come forward and expressed an interest in joining us on this mission. We aim to continue the momentum and play a role in nudging the social consciousness of our users into becoming responsible individuals of society,” said director of public policy (India), TikTok, Nitin Saluja.