PLAY, a Delhi based startup is entering the wearable and audio technology market in India. PLAY will introduce two new product lines in the market – PLAYFIT and PLAYGO. PLAYFIT will offer a range of best-in-class smartwatch(es) and smart band(s), while PLAYGO will introduce next-gen wireless neckbands and headphones.
PLAY is all set to debut at the two biggest online festivals in India – The Amazon Great Indian Festival (28-29 Sep – 4 Oct) and Flipkart Big Billion Day (29 Sep – 4 Oct).
Founder and CEO of PLAY Sandeep Banga, said, “As the world evolves, technology is no longer a domain of technical experts but, enthusiasts and everyday consumers. At PLAY, our aim is to bring down those walls and let the consumer experience technology albeit, in the simplistic realms of their own comfort. This is an exciting moment for us as we venture into the connected wearable and audio technology segment in India. As India gradually awakens to a new dawn of a modern digital economy, it offers immense growth potential. We plan to be a part of this digital revolution with singular and unified customer experiences.”