#EduTok, TikTok’s knowledge-based campaigns, has been seeing a positive outcome since its inception four months ago as the campaign has been trending consistently with over 42.5 billion views. #EduTok has also observed very interesting market-specific insights from the campaign.
TikTok users from Chennai and Bhopal have been traversing through motivational content on #EduTok, while users from Amritsar are utilizing #EduTok for career related content as well as for learning a language. Unboxing and tech hacks have caught the maximum attention of Kochi and Delhi users while Pune tops the charts of being the city which is most keen on overall learning from #EduTok.
Malayalam creators started their own hashtag #EduTokMalayalam (close to 70 million views) which resulted in a 30% increase of Malayalam users joining TikTok.
“EduTok has become a phenomenon. The campaign aims at building an ecosystem that is constructive and collaborative. It urges our users to adapt to a new-age approach to learning. As part of the campaign, we are also looking at various offline and online collaborations so that our users have access to a variety of content and learning opportunities. With such a remarkable response to #EduTok, TikTok’s pursuit in enriching its users lives with meaningful content has only become stronger,”said director of public policy, TikTok India, Nitin Saluja.