Chennai: PLAY, a Delhi based smart wearable and audio technology startup announced the launch of its two new product categories – PLAYFIT and PLAYGO. Under the PLAYFIT series, the brand has introduced two innovative products PLAYFIT21 and PLAYFIT53 smart bands.PLAYFIT21, PLAYFIT53 smart bands will be available on Amazon during The Great Indian Festival Sale which ends today.
CEO and Founder of PLAY, Sandeep Banga, said, “We are excited to launch PLAY in the India market. Consumers are showing a growing interest and preference for smart wearable and the audio devices which are helping align their lifestyle towards their interest in the technology. This new-age consumer seeks high quality devices which provide for an enthralling consumer experience. At PLAY, we are pushing the boundaries of innovation and best in class technology to provide a rich and adulatory device experience to our customers.”