Chennai: Home appliances and consumer electronics, Haier announced the launch of its latest TVC based on the recently launched Direct Motion Washing Machine (HW100-DM14876TNZP and HW80- DM14876TNZP) in India. The new TVC titled, âSilent Performersâ highlights Haierâs long-standing relationship with the Indian consumers and the brandâs constant focus towards revealing new technologies while cementing its position as a market disruptor.
A press release said, through the lives of Indiaâs leading sportswomen – Dipa Karmakar, Hima Das, and Simranjit Kaur, the television commercial tends to find common ground amongst Haierâs and the sportswomenâs dedication towards striving for perfection while following their passion despite unimaginable challenges and making a mark for themselves in their respective fields.