Chennai: VLCC has announced the launch of its annual public awareness campaign against obesity. The 26-day Anti-Obesity Drive was kick-started by founder of VLCC Group, Vandana Luthra. The VLCC has been observing Anti-Obesity Day since 2001.
This year’s Anti-Obesity campaign’s theme is, “Take the Orange Pledge: Stand Up India”, to create awareness about the pitfalls of leading a sedentary lifestyle and dangers of prolonged sitting, urging people to be more active.
“Taking the Orange Pledge by logging on to www.orangepledge.com is all about agreeing to ‘Stand Up’ against obesity and committing to lead an active, healthy lifestyle,” said Vandana Luthra
“I have always felt individuals can be responsible for their own well-being only when they have the awareness about how to lead a healthy lifestyle. This was our motivation for launching the annual Anti-Obesity Drive initiative 19 years ago and is now observed in over 150 cities in the 14 countries that we operate in, with the active participation of local communities, the medical fraternity, local administrations and the media,” Luthra added.
As part of this campaign VLCC is also conducting health and wellness camps at corporate offices across India as well as reaching out to children to sensitise them about the importance of staying healthy, through workshops in schools in over 150 cities.