Chennai: Payworld, an assisted financial services company, which provides a digital platform to semi-urban and rural customers reported that Tamilnadu has lately seen a substantial growth in the uptake of digital financial services. With close to 254,412 retailers registered in their system, Payworld covers districts in Tamilnadu with good presence of retailers across 33 cities in the state.
According to a press release, Payworld data shows that there are over 5000 Aadhaar-Enabled Payment (AEPS) transactions per day being undertaken by people in the semi-urban and rural pockets of Tamilnadu. COO, Payworld Praveen Dhabhai said, “Our entire focus since inception has been to provide complete access of digital financial services to semi-urban and rural consumers. We are happy to witness that the efforts have paid off and there is a great uptake of our services in one of the largest States in India, Tamilnadu.” He added, “We were able to build a strong network of 18,265 retailers who are providing these financial services to people living at the bottom of the pyramid.”