Chennai: Leading wellness company, The Himalaya Drug Company brings its flagship initiative – ‘Muskaan’ to West Bengal. Himalaya Lip Care launched its campaign ‘Ek Mutho Hanshi’ in Kolkata collaboration with Smile Train to provide free life-saving cleft surgeries to children. According to a press release, the campaign is focused at spreading the joy of smiles.
Business Director-Consumer Products Division, The Himalaya Drug Company, Rajesh Krishnamurthy kick started the event. “This year, with our campaign ‘Ek Mutho Hanshi’, we are committed to raising awareness in West Bengal about cleft and the importance of early intervention to help children with clefts lead a happy and fulfilling life,” he said. “Our Muskaan initiative truly reflects Himalaya’s brand vision – ‘Khush Raho Khushaal Raho’ to bring wellness and happiness in every home. Through this initiative, more than 550 children have received cleft surgery till date.”