IDFC Mutual Fund recently announced the launch of its new investor awareness campaign, “#BeTheBestYou” with focus on taking the narrative of mutual fund industry beyond the concept of “Investing to fulfil your goals”.
According to a press release, IDFC Mutual Fund’s campaign focuses on the freedom provided by the knowledge that while you follow your passion, your money is working for you.
Sharing the details of how the campaign was conceptualised, head – sales and marketing, IDFC AMC Gaurab Parija said, “We used data analytics along with Google Insights data such as interests and video consumption behaviour to understand the psychographics and lifestyle choices of our target audience.”