Asian Paints has launched a new TVC to clearly establish UltimaProtek as gold standard of exterior emulsion. Conceptualized by Ogilvy India, the ad is directed by director, VasanBala.
According to a press release, the film opens with colonel Shanmugam’s house which faces multiple failed attempts by contractors in providing his house with protection from sun and rain until the contractor NS Mani played by Bhagavathi Perumal shocks the colonel when he offers to laminate the house.
Speaking about the TV ad, CMO, Asian Paints Limited, JaideepKanse said, “The dynamics of Tamilnadu are unique to the state both in terms of vagaries of weather and the consumer need hierarchy. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best.”