Chennai: Laqshya Media Group has set eyes on Chennai as a potential Out-of-home (OOH) advertising hub and is planning to invest in digital especially LED-powered OOH advertising in the city.
According to a press release, the company plans to establish 10 LED BQS in the city and many more media assets with value. The media conglomerate currently owns 237 bus shelters in Chennai commanding 35 per cent share in the overall market. It has a successful track record of implementing campaigns of leading companies such as Hyundai, Maruti Suzuki, Google, Paytm and Tanishq among others in the region, the release added.
‘The advertising landscape in Chennai has undergone a tectonic shift in the past few years. Chennai has emerged as a potential OOH advertising hotspot. Like other cities, we foresee Chennai to be impacted by the proliferation of digital advertising,’ said Group CEO, Laqshya Media Group, Atul Shrivastava.