Kamal Haasan will collaborate with content creation platform Banijay Asia and Turmeric Media Networks Private Limited to create scripted and non-scripted cross-genre/platform content.
Banijay Asia, through Turmeric Media, will create regional content, and the partnership will see the entities come together to create long and short-form content across OTT and television.
About the collaboration, Kamal Haasan, said, ”We wanted to partner with someone who knew the crux of the content creation and production business. Hence we were in a conversation with Deepak (Deepak Dhar from Banijay Asia) for a while now. With his extensive knowledge in the field, we could see the potential of venturing into a new space of creating regional content in India with Banijay Asia. His understanding of the craft and network has been invaluable in making it a reality. We are excited to collaborate with them to create revolutionary content across all screens and languages.”
R Mahendran, Founder, Turmeric Media, added, ”It is an honour for us to showcase Kamal Haasan’s expertise in the entertainment business. We are confident that this team will conjure up some brilliant content that will keep the viewers spellbound.”