Chennai: Tired of constant coronavirus updates on TV and social media? Here is TikTok, where fashion videos are available in abundance.
Fashion has always been a form of creative self-expression. For some people, it’s a way to reinvent themselves, and for others, it is an extension of their true personality. Fashion reflects diversity, and yet it’s personal as its definition changes from person to person. A platform that inspires creativity and brings joy, TikTok is lending itself to users to create creative content to share what fashion means to them in the form of short-videos on favourite looks, styles, trends and tips.
Fashion has become a popular theme on TikTok, with some of India’s most popular fashion creators sharing their personal fashion statement on the platform and inspiring millions of users. Some of the trending hashtags in the category are #1MinLook (1.8 billion views) as part of which users and celebrities such as Jacqueline Fernandez created a look that she likes under one minute.
The other trending hashtag is #FashionWeek (1.1 billion views) where celebrities such as Riteish Deshmukh are tagging to show how they can combine different clothes and accessories in their wardrobes and dress up like it’s fashion week.
Most recently, #ShoeChallenge has become a popular hashtag on the platform, where users can be seen solving the problem of having too many pairs of footwear.