Chennai: Asian Paints has brought back its iconic 2007 ad film, “HarGharChup Chap Se Kehta Hai” as a reason to smile and appreciate what we have during the current uncertain time.
This popular TVC had stirred many emotions amongst its viewers back then and it aims to reignite a similar feeling today with a new 50 second digital film.
“Narrated by Piyush Pandey, the film has been beautifully stitched together with a montage of shots that is even more relatable now that everyone is home amidst the current quarantine period,” said a press note.
The digital film connected strongly with consumers across the nation generating a whopping 80 Million views and over 6 lakh comments, likes and shares, it added.
According to Amit Syngle, MD and CEO, Asian Paints Limited, “the purpose of the film is to make people feel the strong emotional connect a home brings in their lives. Made with real home videos, the brand is inspiring people, by showing how people across are creating their own special moments in their homes and bringing hope and smiles in these tough times. Stay Home Stay Safe.”