In a bid to create awareness amongst children about the five steps to prevent the spread of Covid-19, as recommended by WHO, Jelimals, a confectionery brand from ITC, has come forward with a unique initiative.
Over the years, the Jelimals bears (animated avatars of multi-flavored jelly bears) have entertained the kids with their exciting adventures against formidable villains. The current Covid-19 crisis is proving to be especially hard on kids and it is imperative that the young ones be educated on the safeguards against the pandemic,said a press release, adding: ‘As a brand that enjoys a loyal following amongst kids, Jelimals wanted to do its bit to convey the message across.’
Anuj Rustagi, COO – Chocolate, Coffee, Confectionery & New Category Development–Foods, ITC Ltd, said, ‘We are faced with an unprecedented situation and therefore it is absolutely essential for everyone, including kids, to follow all safeguards. To help create awareness amongst kids about the precautionary measures, we thought we should use our dear Jelimals characters along with Chhota Bheem to help the little champs learn the five essential habits in a fun and engaging way’.