A day after it was reported that Jyothika’s Ponmagal Vandhal would the first to release directly in OTT (Amazon Prime), a section of film industry has welcomed the decision, while a few have raised their arms against it.
A few trade experts say that it has opened a new revenue platform. Since it is out first in digital media, it would command more price’.
Welcoming the move, a prominent producer J S Sathish Kumar says that it is an opportunity to make some profit on the business by the producer. ‘It should be appreciated. I am for it’ he adds.
A producer on condition of anonymity says, ‘ One should recall what Kamal Haasan tried a few years ago. He did a similar thing for Vishwaroopam. But the whole industry opposed. He rightly said that digital market will be the order of the day long back. His words are coming true.’
With no sign of theatres to be reopened not just in India but across the globe in near future, we are compelled to release our movies in digital streams. Watching movies in theatres will be an expensive affair. Post lockdown, an economic crisis stares the nation and people won’t be able to spend huge money and go to cinema halls, Ā he adds.
Meanwhile, Ā theatre-owners are up in arms against the decision of the makers of Ponmagal Vandhal.Ā Speaking to News Today, Ā a prominent exhibitor Pannerselvam says, ‘ We theatres screened their films over the years and helped them reach masses and make some money. When we are facing tough times, it is not right for them to ditch us and go away. We are worried. In such a case, we will not support or co-operate with them in future’.
Jyothika is playing an advocate and she is rumoured to be playing a character on the run for revenge. The film also stars K Bhagyaraj, R Pandiarajan, R Parthiepan, Thiagarajan and Prathap Pothen in crucial roles.