Chennai: BMW India has enabled a ‘unique contactless experience’ for its customers in India.
According to a press release, it enables customers to explore and buy new and pre-owned BMW cars, book service and make payments securely online, and more with a click of a button using www.bmw-contactless.in
Arlindo Teixeira, president (act.), BMW Group India said, “At BMW, customers are at the core of everything we do. Amidst the current pandemic situation, we have successfully transformed our business processes and put in place various measures to effectively and efficiently serve our existing customers and prospects by leveraging new-age digital technologies.”
“An industry-first comprehensive initiative, the BMW Contactless Experience offers consumers an all-new way to explore and experience the world of BMW while being in the comfort of their homes. Since its launch, we have seen a tremendous increase in customer engagement, configuration requests and virtual product presentations on this platform.” Teixeira said.