It is going to be an exciting summer for the Sony YAY! viewers as the channel that turns three years this April has planned surprises for children all through the long summer.
According to a press release, as the channel completes its remarkable three-year journey, Sony YAY! continues to add on to its expansive multi-genre and multilingual offering. Through an initiative for its viewers called ‘What’s Your Summer Plan?’ the young fans can get a fresh reason to smile, rejoice and learn everyday throughout their vacations.
Leena Lele Dutta, business head, Sony Pictures Networks India, Kids’ Genre, said, ‘By connecting with kids through multiple touch-points, we continue to strive to be the ultimate source of non-stop fun and unlimited entertainment in their lives.’