Chennai: FCA India has announced the launch of its contactless customer experience, in response to continued movement restrictions and social distancing.
The Jeep retail experience is now completely ‘touch-free’ for Indian customers by introducing a digital module named ‘Book My Jeep’, said a press note.
Prospective customers can now book and own a Jeep without having to physically visit a showroom, and will enjoy the convenience of a test drive and sanitized vehicle delivery at their doorstep.
Commenting on the new retail strategy, Dr Partha Datta, president and managing director, FCA India said, “Our commitment is to ensure customers can still continue to access Jeep at their fingertips. To ensure health, safety and convenience, we are making the Jeep retail experience as touch-free as possible.”