Chennai: ELSA Corp (English Language Speech Assistant Corporation), India, an edu-tech company, has announced the appointment of Ajinkya Rahane, the vice-captain of the Indian Cricket Test Team, as its brand ambassador for India, Middle East, ANZ and SAARC.
ELSA Speak is a Mobile App, which uses speech recognition technology and artificial intelligence to help language learners improve their English pronunciation.
The announcement was made through a web conference in the presence of Ajinkya Rahane along with Manit Parikh, country head – India, ELSA Corp.
Ajinkya Rahane will be endorsing the brandās mobile application. This association aims to popularize ELSA Speak amongst Indian individuals who want to better their English pronunciation.
Rahane said, “Communication on the field is very vital in the sport of cricket and playing the sport at a professional, international level, we need to be equipped to communicate effectively with key stakeholders ā international colleagues, fans and media.”