Chennai: JSW Paints, a new age paints company with a portfolio of only water-based products and part of US$ 14 billion JSW Group, has announced ‘Star Contractor Partner’ program for painting contractors.
According to a press release, the Covid-19 pandemic and its resultant lockdown has severely impacted the contractors’ business for home paintings during peak season.
As part of its measures, and to give contractors a helping hand during these unprecedented times, JSW Paints is enabling all its contractors to convert their accumulated incentives and loyalty points into cash, it said.
The idea is to provide these contractors with access to cash in their bank accounts during these extraordinary times. More than 4,000 painting contractors across markets benefit from this JSW Paints’ initiative.
JSW Paints was launched only a year ago in May 2019. During the short span of a year, the company has managed to onboard retailers and contractors across markets in south and west where it has business operations.