Chennai: With COVID-related restrictions impacting this sector, many tea shop workers are struggling for their livelihood.
In an attempt ease financial situation of the Tea shop owners, TATA Tea Chakra Gold, a popular tea brand in Tamillnadu, has taken a step forward and has launched #OruTeaSollunga. This initiative is aimed towards extending financial support by raising interim funds for the selected Hot Tea Shops.
The initiative calls for people, to DONATE payment equivalent fora cup of tea, (each cup worth Rs 10), from the comfort of their homes. The money can be paid digitally and will be sent to select tea shops in Tamilnadu. On its part, TATA Tea Chakra Gold is donating payments for more than 2 lakhs cups of tea to add to the contribution from patrons.
If you wish to be a part of the initiative, enter the UPI ID bharatpe.tea@icici into any payment app and donate payment for one cup of tea or as many as you like. Each cup is worth Rs 10. Log on to https://oruteasollunga.bharatpe.com for more details. Terms and condition apply.
Speaking about the initiative by TATA Tea Chakra Gold, Puneet Das, vice president – Marketing, Beverages India, TATA Consumer Products, said, “The initiative #OruTeaSollunga by the Tata Tea Chakra Gold, is aimed at giving the people of Tamilnadu an opportunity to help the tea shop Anna in these difficult times. People can pay a nominal sum of Rs 10, (equivalent to paying for a cost of a cup of tea), through their digital wallet from wherever they are, and the amount collected will be sent as donation for the cause of these tea shop workers. As part of this initiative TATA Tea Chakra Gold is donating payments for more than 2 lakhs cups of tea, each cup worth Rs 10. We urge everybody to join us in this cause and help make a genuine difference towards the lives of tea shop Anna.”