Chennai: A global survey of bar owners to identify key priorities to support reopening listed out hygiene measures, digital support and practical equipment and training to transform how their outlets will work.
According to a recent Pahle India Foundation report, the Indian restaurant industry is the third largest in the service segment, contributing over 2.1 per cent to the GDP. The industry valued at Rs 30 billion (USD 426 million) is projected to grow at 10 per cent CAGR to Rs 50 billion (USD 710 million) by 2021.
Furthermore, it contributes almost Rs 24 billion (USD 340 million) to the government exchequer and employs 7.2 million people.
The impact of Covid-19 on hospitality industry has been widespread, with the closure of venues across the country. The industry, home to many start-ups and MSMEs, is facing a tremendous liquidity crisis owing to lockdown closures, high rentals and additional pressures of securing hygiene equipment.
As governments begin to ease lockdown measures, people want to come together again to connect with their community and socialise safely. By bringing international best practices, providing access to free digital support, technology, training and equipment, Diageo aims to help bars, pubs and restaurants serving alcohol in India, open its doors again.
It has announced ‘Raising the Bar’, a 75-crore programme committed to support bars, pubs and restaurants serving alcohol to welcome customers back and recover following the Covid-19 pandemic.
‘Raising the Bar’ will be a two year programme to support the revival and recovery of qualifying bars, pubs and restaurants serving alcohol across New Delhi, Mumbai, Bengaluru and other cities.
Anand Kripalu, managing director and CEO, Diageo India said, “the Indian Hospitality and F&B industry has witnessed unprecedented loss of revenues. This has impacted many start-ups and MSMEs as well as the livelihood of millions of people. Pubs, bars and restaurants are an integral part of our communities, bringing people together to socialise and celebrate – something we have all missed during the lockdown. The revival of this sector is vital to the economy and to the success of our business.”