Chennai: Days after announcing that it would drop ‘Fair’ from the name of its popular skin care cream brand ‘Fair & Lovely’, Hindustan Unilever Limited (HUL), has announced the new name- ‘Glow & Lovely.’
“HUL today announced the next step in the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty, and introduces Glow & Lovely, the new name for the Fair & Lovely brand. Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition. The Men’s range of Fair & Lovely will be called ‘Glow & Handsome’,” the company, which is the Indian arm of consumer goods company Unilever, said in a statement.
Recently, HUL said it will remove the word ‘fair’ from its skin-lightening cream ‘Fair and Lovely’.
The Fair and Lovely brand has been criticised for promoting fairness as a symbol of beauty in an Indian milieu where diversity of skin tones is prevalent.
Sunny Jain, president, beauty and personal care, Unilever, had said, “we are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty. We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this. As we’re evolving the way that we communicate the skin benefits of our products that deliver radiant and even tone skin, it’s also important to change the language we use.”
Recently, Johnson and Johnson announced that it will be stopping the sale of two fairness products that are sold in India.