Chennai: After Instagram announced the extension of the testing of Reels, a new video format, to India, Samantha Akkineni and Hema Subramanium have become two of the earlier people in India, from Chennai, to post on this format.
Reels offers a new way to create and share short videos on Instagram and aimed at redefining the future of entertainment on the platform.
With over a billion people globally, Instagram is used by people to express themselves, across its many surfaces – Feed, Stories, IGTV and Live.
With Reels, people can express themselves while entertaining others, whether that’s by trying out by a fun new dance or spreading the message on something they care about, said a press release, adding that people can record and edit 15-second multi-clip videos with audio, effects, and new creative tools on Reels, share it with their followers on Feed, and, if they have a public account, make them available to the wider Instagram community through a new space in Explore.
Sharing to Reels in Explore means they may appear there and be visible to a larger audience, especially as more than 50 per cent of accounts on Instagram globally visit Explore every month. Reels in Explore showcases an entertaining selection of reels made by public accounts on Instagram, which may inspire people to create their next reel.