Chennai: Peter England, a menswear brand from the house of Aditya Birla Fashion and Retail Ltd, has collaborated with Switzerland-based HeiQ to bring the HeiQ Viroblock fabric technology to India.
Under this collection, Peter England will be launching work wear, lounge wear and face masks to meet complete lifestyle demands of the new-age consumer, said a press note.
“The HeiQ Viroblock fabric is specially infused with virus resistant properties to ensure safety by inhibiting the persistence and growth of viruses and bacteria on its surface,” it said.
Elaborating on the launch, Manish Singhai, COO, Peter England, said, “safety and protection has never been more important than it is today, given the current situation which the entire world is facing. We are happy to announce our partnership with HeiQ, one of the world’s leading textile innovators from Switzerland, to launch our range of apparel and masks enriched with virus and bacteria resistant properties.”