Chennai: A campaign called #BeAyurvedaProtected has been launched by Chandrika with an aim to highlight that Ayurveda, tested and tried through generations, holds age-old solutions to many of today’s new age problems.
A film conceptualised by Brand David showcases the power of Ayurveda, and its credibility as a well-known skincare secret through generations, helping one tackle skin-woes of all kind, said a press note.
The TVC revolves around three women who are talking about a secret that has helped them battle health contingencies and finally the secret is revealed by actress Amala Paul, confirming that Chandrika has always been the solution to her skin issues and has protected her with its goodness.
S Prasanna Rai, vice-president, marketing, Wipro Consumer Care and Lighting, said, “In the current scenario and information overload on how one needs to take care of themselves, it was important to remind consumers that the trusted and age-old solutions that are well-known secrets are packed with natural goodness.”