Chennai: Netafim Krishi Samvaad, Netafim Ki Paathshala and Netafim Tip Of The Day are some of the initiatives to leverage digital revolution and use low-cost digital tools to engage with farmers through various platforms and formats.
These are being implemented by Netafim India, a wholly owned subsidiary of Netafim, smart irrigation solutions provider for sustainable productivity.
Steering a new digital learning and content experience, these initiatives have allowed customers and partners to connect and exchange ideas with experts, no matter where they are.
“Digital information-sharing tools such as audio, text and video messaging have been proven highly effective in disseminating critical information to farmers despite of limited physical access during the present Covid-19 pandemic times,” according to a press release.
The company has so far tapped a community of almost 8.5 million farmers across the country by relaying essential pre-sowing-related advisory services.
Randhir Chauhan, managing director, Netafim India said, “before executing the initiatives, we examined how our audience has been using digital platforms so that we can design appealing content for them and help them engage with us.”