Chennai: As the world gearing up to win against Covid-19 and its unprecedented impact on humanity and economies, people and businesses are learning to embrace the new normal and look at adapting ways and means to bounce back from the current situation.
Indian Terrain with its authentically Indian roots originating in Chennai, has completed 20 years and is further expanding its retail footprint in the country with the launch of 15 new retail stores in Tier 2 and Tier 3 markets including Hubli, Lucknow, Siwan, Ganganagar and Ooty.
The men’s wear and boys wear brand’s managing director Charath Narsimhan says, “while the pandemic continues to present unprecedented challenges, it is integral to adopt to the new normal and map a strategic journey that can benefit the community as a whole. To mitigate the impact of the current situation, we need to evolve and adopt newer ways of reaching out to the consumers.”