Chennai: AirAsia Group is accelerating its ongoing digital transformation journey further by implementing robotic process automation (RPA) in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai.
Chief transformation officer Azli Mohamed said the implementation of RPA followed a review of AirAsia’s internal processes and workflows, which showed that business process automation can be done easily with the right tools in place.
“At AirAsia, we continuously seek to push the boundaries of innovation. RPA will allow our workforce to automate mundane and repetitive tasks, which will free up valuable time to focus on other tasks that require thinking and experience-based judgment.”
He added: “RPA will enable us to increase productivity, reduce errors and redeploy resources to higher-value functions.”