Chennai: While the whole world shut down, there were some who could never give up, even during a crisis. Their relentless spirit and creativity knew no bounds either.
Such is the story of the garment workers who portrayed their undying spirit and creativity through the latest handmade collection by Allen Solly.
It has launched this collection with a campaign ‘Made with Hands, Made with Love’ to celebrate the undying spirit and creativity of garment wWorkers. The collection is a tribute to the inherent creativity and relentless passion of workers at Aditya Birla Fashion and Retail Ltd.
Each shirt is one of its kind as it is carries the signature of the garment worker who hand embroidered the piece with love and care. This campaign will be live across digital channels including Facebook, Instagram and YouTube.