Chennai: Britannia Milk Bikis has launched a campaign to celebrate the bond it shares with Tamilnadu, for over 40 years. The film depicts the everlasting nature of early childhood friendships which are all embracing and comforting, one where in you can be yourself… real friendships without filters.
The film traverses the journey of two friends who call each other Semiya and Bonda, as they strike a friendship in early childhood over Milk Bikis, grow up and apart and eventually, reconnect over their favorite biscuit after decades, starting from where they left off.
Vinay Subramanyam, VP, marketing, Britannia Industries said, “childhood friendships, growing up in the magic era of 80s and 90s, the innumerable moments of friendship, the fun times in school and home, the sharing of secrets and the shared rituals that symbolised the friendships that were cultivated.”