Chennai: In the neo normal, working remotely and staying indoors has become the norm. This homebound work and leisure economy has led to a significant rise in online video content consumption by the populace. This, in turn, has given rise to the demand for richer smartphone audio quality that consumers do not want to compromise on.
To understand the changing consumer sentiment, Cyber Media Research (CMR), partnered Dolby. The survey reveals consumer insights on audio for smartphones and consumer preference for object based next generation immersive audio technology like Dolby Atmos.
The study conducted across six cities, including New Delhi, Mumbai, Chennai, Kolkata, Bangalore and Ahmedabad, was aimed at understanding how Indians are consuming content, the importance given to sound quality and what they seek going forward while purchasing their next smartphone.
Four in every five users use audio during gaming and believe Dolby Atmos can enhance the experience.
A total 84 per cent smartphone users (six in every seven) believe that Dolby Atmos would lead them to decide their music/video service subscription.
Prabhu Ram, head- industry intelligence group, CMR, said, “the findings from the survey gave us an understanding of how consumer sentiments around smartphone audio are evolving with the times.”